Understand
Learn the brand, audience, category, competitors and the business question behind the brief.
ChristaronAmon-Cofie
Role / 01
Digital Marketer
Creating content that connects brands with the right audiences and supports business growth.
02
About me
Creative instinct, guided by strategy.
01I am a Digital Marketer and Content Creator with experience developing social media content, marketing strategies and campaigns for brands across different industries.
02My strength lies in understanding an audience, identifying what resonates with them and turning those insights into engaging, purposeful content.
03My work spans social media marketing, content creation, short-form video, copywriting, content planning, audience research, campaign development and performance analysis.
Content should look good, communicate clearly and move a brand toward its objective.
03
My approach
Purpose before pixels
Every post belongs to a bigger idea.
The process begins with the brand, its audience, competitors and objectives. Strategy sets the direction; creativity gives that direction energy.
Define
Shape the content direction, messaging, platforms, formats and desired outcomes.
Create
Translate the strategy into clear, relevant and visually engaging content.
Learn
Monitor audience response and use performance insights to improve what comes next.
Whether the goal is awareness, education, engagement or conversion, every piece of content should contribute to a larger marketing objective.
04
Case studies
Selected brand experience
Ideas built with intent.
Three experiences that strengthened the connection between customer insight, creative execution, brand communication and strategic thinking.
01
Phundit
Case study / 01Digital Marketing & Social Media
Phundit
Contributing to the brand's digital presence through social content, planning, copywriting and marketing strategy.
The work involved developing content and creative ideas that communicated the brand's message clearly while considering the interests and needs of its target audience.
Content planningCopywritingSocial mediaCreative ideation
Key takeawayThis experience strengthened my ability to combine creative content development with strategic thinking and audience-focused communication.
02
Evimki Ghana Ltd
Case study / 02Content Creation & Digital Marketing
Evimki Ghana Ltd
Developing creative content designed to strengthen the brand's online presence and communicate its products and services effectively.
The work covered creative concepts, social media content and copy while keeping every execution aligned with the brand's identity and communication goals.
Creative conceptsBrand consistencySocial contentDigital marketing
Key takeawayThis experience strengthened my creative execution, brand communication and ability to find fresh ideas within a defined identity.
03
GCB Mobile Financial Service
Case study / 03Operations • Customer Service • Digital Marketing
GCB Mobile Financial Service
Working across operations and customer service to understand customer needs, support daily business activity and communicate clearly.
Alongside these responsibilities, I developed and pitched a digital marketing strategy to strengthen the brand's digital presence and customer engagement. Although I did not execute it, seeing aspects of that direction emerge reinforced how operations, customer experience and marketing can shape stronger customer-focused strategies.
OperationsCustomer serviceStrategy developmentDigital marketing
Key takeawayOperational insight and customer understanding can become a strong foundation for relevant digital strategy.
05
Selected work
Content, in motion.
Three pieces of short-form work combining visual creativity, clear communication and audience-focused messaging.
06
Capabilities
What I can do.
From first insight to the next iteration, I develop content and strategy tailored to different audiences, platforms and marketing objectives.
Social & Content
- Social media strategy
- Reels & short-form video
- Carousels & stories
- Social graphics
- Copywriting
Strategy & Research
- Content calendars
- Content pillars
- Audience research
- Competitor research
- Campaign planning
Performance
- Reach & engagement
- Impressions
- Audience growth
- Content performance
- Insight-led iteration
Tools I work with
Canva •CapCut •Meta Business Suite •Google Sheets •Google Docs •
07
Experience
Experience in motion.
Professional experience spanning customer support, social media, content creation and sales analysis.
May 2026 — Present
Professional experience
Sales Analyst
Solis Finance
Sales analysis.
Mar 2025 — Feb 2026
Professional experience
Content Creator
Evimki
Content creation.
Feb 2024 — Mar 2025
Professional experience
Social Media Manager
Phundit
Social media management.
Nov 2022 — Oct 2023
Professional experience
Operations and Customer Support
GMoney
Operations and customer support.
08
Why me?
Fresh ideas with a reason behind them
Creativity that answers a business question.
I bring a combination of creativity, strategic thinking and adaptability to digital marketing. I enjoy developing fresh ideas, but I also think about how they contribute to a brand's larger objectives.
Working across different brands has taught me to understand new audiences, adapt to different identities and communicate in ways that feel relevant and engaging.
Start a conversation
arachyste@gmail.com ↗